Public relations are not interpersonal
There are many differences between public relations and interpersonal relations. The main manifestations are as follows: 1. The background of the times is different.
Public relations are the product of the highly developed modern society, which originated in the United States during the period of highly developed capitalism.
In its more than 100 years of history, through the integration of the world economy, it has continued to expand around the world.
Public relations were fully introduced into the interior in the 1980s. After going through several bumpy twists and turns, they are now entering a new stage of maturity and development.
Interpersonal relationships are the product of social interaction, and all social relationships are based on interpersonal relationships.
In this sense, the birth of human society means the existence of interpersonal relationships.
However, the main difference between modern interpersonal relationships and ancient (traditional) interpersonal relationships is that the former is conscious, personally oriented, and interpersonal relationships guided by scientific principles, but unconscious and socially oriented., Primitive instinctual relationships.
2. The subjects of communication are different.
The subject of public relations communication is generally a specific organization.
Organization is the organizer, planner and implementer of all public relations activities.
Public relations is an organization that does the right thing and then makes society and the public aware of it through meticulous, planned, and sustained efforts.
The subject of interpersonal communication is the individual.
However, any individual may play a certain social role or have some organizational potential in interpersonal communication.
Therefore, the subject of interpersonal communication is sometimes an individual in form, but it must be an organization.
3. The objects of communication are different.
Public relations spread and communicate the various social relations of an organization.
The groups formed by this social relationship are specific, and usually refer to organizations and groups that can interact with and interact with this organization.
The object of interpersonal relationship is an individual, which can be anyone who needs to interact within the scope of personal relationship.
Sometimes, an unexpected encounter or encounter will start a good or romantic interpersonal journey.
4. The goal of communication is different.
The goal of public relations is to improve the credibility of the organization, shape the image of the organization, and gain the understanding and support of various social groups or organizations.
The goal of interpersonal relationships is more important than information exchange between individuals, emotional communication and value disclosure, and to become friendship, affection, understanding and support between individuals.
In modern society, people’s worries, discomforts, anxieties, tensions in interpersonal relationships and even conflicts occur from time to time.
Therefore, the mutual talk between people has become an important manifestation of current interpersonal relationships.
5. The way of transmission is different.
The core ways of public relations communication are first, selecting and using appropriate news and communication tools, and second, forming a two-way symmetrical information exchange network inside and outside the organization.
The so-called symmetrical two-way information exchange network refers to the fact that on the basis of mutual understanding, the two sides of information dissemination carry out equal, transparent, open, interactive, comprehensive information communication, support each other, and benefit each other.
Interpersonal relationships are mainly based on the principles of interpersonal communication or vulgar methods, show the charm of individual language and behavior, and use various types of communication tools, such as telephone, letter, network, etc., to develop communication between individuals.
The core way of interpersonal communication is the communication between individuals and the demonstration of their behavior.
The topic that both parties are concerned about is often how the relationship is established or the trigger point.
However, with the development of society, classic public relations theory and practice have been constantly broken and innovated.
The strict division of subjects, the boundaries between organizational roles and personal charm, in some specific conditions overlaps more and more blurred.
This shows that public relations and interpersonal relationships are relatively different. Some are immutable, while others may be diluted or even interlinked.
In fact, there are even many differences between public relations and interpersonal relationships, but in terms of communication and communication functions, they also have certain commonalities.
Absolutely, there must be communication in the existence of society, and the form of communication is generally manifested in the interaction between people, organizations and organizations.
Through communication, relationships are created between people, organizations and organizations, and relationships are improved, maintained, and strengthened.
At the same time, regardless of the relationship between organizations or between countries, it needs to be based on the communication between people.
Therefore, the dissemination and communication of public relations cannot be separated from the close relationship between people.Therefore, communication, interaction, and relationship building are common characteristics of public and interpersonal relationships.
According to how to do a good job of public relations and interpersonal relations, the two also have great similarities in this regard.
Good public relations and good interpersonal relationships need to be sincere, sincere, sincere, and sincere.
Therefore, honesty, cooperation, compromise, and communication are the common basic principles of “engaging in public relations” and “engaging in relationships.”